#1 | Darine with Leanne Calderwood on How To Reinvent Your Personal Brand
Overhauling your Personal Brand—especially online—can take a lot of work. While you may be questioning yourself, a personal rebrand is just what you need to kickstart that career change. Our STANDOUT guest - Leanne Calderwood - didn't have the choice but to shift her career and reinvent herself in the middle of the pandemic. During our conversation, she's going to share with us how she reinvented her personal brand which helped her to kickstart her new career.
In this episode, you will learn:
- The difference between personal brand and business brand
- How self-awareness can change your life
- How to shift your personal brand
- Plus much more...
Learn more about our STANDOUT guest Leanne Calderwood: I’m here to simplify the world of personal branding and LinkedIn so you can create a compelling brand and start attracting leads and opportunities. Cold-calling was never my forte. In fact, I cried during sales training when we had to do the cold-call role plays. Over the years I stopped crying, but the anxiety of making those calls remained. There just had to be another way to grow my business!
So I started to get intentional about my brand as well as started showing up on LinkedIn, and wouldn’t you know it? My business started to grow, and I started attracting other fun opportunities as well! People buy from people they trust, and building a personal brand allows you to create that trust with your customers. It’s how I built my successful site selection business after crying ugly tears during sales training.
