You know you could have a great impact,
but you don't know how to amplify your voice or
you don't know how to position yourself in a way that's authentic and impactful.
You want to stay around because I'm going to talk about the “Know like and trust”
factor and how you can build it.
If you want to grow your impact as a leader,
you need to build your no like and trust factor.
In other words, you need to build your leadership status to make yourself strategically visible.
The goal here is to increase your perceived value,
being seen and heard by the right people
so you have a greater impact.
Let's start with the “Know” factor.
This step is all about visibility and visibility is about your personal brand.
You want people to see you to understand the value you bring to the table and most importantly
to be aware of your full potential.
You are already doing great work.
You are probably talented and beyond average,
but your work alone doesn't speak for itself.
Your results as a leader are just one aspect of your professional reputation.
You want to stay on top of people's mind in a way that fully reflect who you are as
a professional and as a person.
Then comes the “like” factor.
Okay, so now they know you exist,
but do they like you?
Hear me out.
The goal is not to get everyone to like you,
but to be yourself and to be authentic.
Don't go by the fake it until you make it.
It is not sustainable and people will quickly figure it out.
I have worked with too many people who felt miserable because what they were doing and
the way they were doing it was not aligned with who they were and they were acting based
on social and workplace expectations and they were just not feeling it anymore.
So you have worked so hard it's not to be miserable once you are reaching the top.
If you feel like what you're doing is not aligned with who you truly are at your core,
then there may be your mindset shift here that needs to happen.
So now they know and like you,
but you want to ensure that the right people know and appreciate
you, your value, your professionalism as a leader, which brings me to the “trust” factor.
People do business, hire, promote people they trust, right?
But there is a common misconception here that trust is the hardest thing to build.
In reality, you just need to focus on what matters,
which is to help people make an impact.
And you got to show up and you got to show up consistently.
And as you build consistency,
your trust will automatically build up.
That's what we call the mayor exposure effect,
which basically means that the longer people
are exposed to you, the more they will start to trust you.
It means that you have to be cohesive and consistent in the way you show up online and
behave offline.
So let's recap.
The “know” factor is about visibility and you can achieve it through your personal rent.
The “like” factor is all about you being genuine and authentic,
being aligned with who you are.
And last but not least, the “trust” factor.
It's about building a cohesive and consistent image over time.
So there are three types of people here.
Those who make things happen, those who watch things happen, and those who wander what
happening.
That's all for me today.
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