by Darine BenAmara I think this is one of the most recurring questions I get asked: “How to build your personal brand at work?” Whether you are an employee or job seekers, cultivating a personal brand has become more important than ever. One reason is that it is more popular for recruiters to use social…
by Darine BenAmara Your personal brand can land you the job of your dreams – or get in your way. Establishing a personal brand is something many professionals do to get noticed by the right people and make themselves available to the right opportunities. Unfortunately, it’s not uncommon to see people drawing conclusions about personal…
by Darine BenAmara Being a brand isn’t just about being followed by so many people, it’s about standing out from the crowd. In others words, it is about positioning yourself as the go-to person in your industry or for any specific skills that you may have. The best way to do that is to have…
by Darine BenAmara A great story… is memorable, connects people, builds trust and loyalty, and allows us to stand out from the crowd. So how can you use storytelling to level up your personal brand? First of all, you don’t need to overthink about it. Storytelling is something we do everyday, in almost every…
by Darine BenAmara If you think working hard is enough to advance your career, then I would encourage you to give it a second thought. If you keep a low profile and let your work speak for itself, you may indeed develop a good reputation among the people you work closely with. But that’s…
