3 Ways To Build Your Personal Brand At Work

by Darine BenAmara

 

I think this is one of the most recurring questions I get asked: “How to build your personal brand at work?”

Whether you are an employee or job seekers, cultivating a personal brand has become more important than ever. One reason is that it is more popular for recruiters to use social media during the interview process. 

A recent survey shows that 80% of employers use social media to screen candidates during the hiring process, and 50% of employers use social media to check on current employees.

So why and how building your personal in the workplace is a win-win for yourself and your company.

 

1. Building your personal brand is about demonstrating the true, unique value you bring to the table.

Personal branding starts with recognizing your most important strengths and skills. It’s also about understanding your personal values, beliefs, personality, and aspirations. All those things are part of the story you tell as a professional.

 

2. Personal branding is also beneficial from the employer’s perspective.

Having employees with strong personal brands is good for the companies’ reputation. When you represent your company at conferences or events, you are not only developing yourself  but you’re also providing the organization more exposure. In that sense, you can help acquire new customers and retain existing ones when you are perceived as trustworthy.

 

3. Your personal brand is valuable beyond your workplace.

The average person switches jobs every 2 to 3 years. So when building your personal brand at work, you are positioning yourself for the next opportunity. As a result, you need to be able to clearly communicate who you are and what you do to stand out to prospective clients and employers.

 

Use these 3 TIPS to build your personal brand at work:

 

1. Say YES to relevant opportunities

One way to shape or reshape your professional reputation is to engage in projects, roles, or initiatives that strengthen your desired identity.

2. Take-on speaking engagements

Many associations, organizations and companies are consistently looking for slots to fill at monthly meetings and annual conferences. And now that all these events are taking place online, you can do it from the comfort of your home.

3. Ask – at least – ONE question at every meeting you attend

Speak up more during your meetings. If you don’t say anything in meetings, people won’t notice you. Don’t talk for the sake of talking. Come prepared with meaningful open-ended questions.

 

The truth is that if you aren’t effectively managing your personal brand and online reputation, then you run the risk of losing out on opportunities – at work and outside of work.

 

➡️ Download the blueprint to build a STANDOUT personal brand.

 

Darine BenAmara