Getting overlooked for a promotion can be disheartening and even humiliating. Most people – and especially women, regardless of their professional standing, don’t speak to the personal value they bring to the job. This inability directly impacts your career advancement. The main reason you’re being passed for a promotion – despite your hard…
By Darine BenAmara Ever wonder why you don’t get recognized for your hard work? Here is why your hard work doesn’t pay off and what you need to do instead. Completing your everyday tasks isn’t enough when it comes to getting noticed and landing a promotion. With everybody in the workplace showing…
By Darine BenAmara How To Position Yourself For A Leadership Role. The first question to ask is: Do they Know, Like and Trust you? Let me know if it sounds familiar: Does this sound familiar? You’ve strong expertise and believe your competence has the power to make an impact in your organization and…
By Darine BenAmara STANDOUT: 7 Benefits Of Building A Personal Brand What is personal branding and why it’s important? Your personal brand is: Your professional reputation Your first impression Your next opportunity It’s about creating an experience for your audience and positioning yourself as an authority in your industry. It means…
By Darine BenAmara The ONE Thing You’re Not Doing To Improve Your Personal Brand. When it comes to personal branding, what is actually more important: showcasing your expertise or sharing your story? Here’s what you are likely not doing?  If you’re like most of my clients, you’re likely not sharing your…
By Darine BenAmara I feel like there is an untold truth no one is talking about when it comes to women in the workplace and it’s time to address it. Here is the single biggest mistake that we – women – make in the workplace. Oftentimes, we think that delivering that great project…
By Darine BenAmara You are not the problem but the way you talk about yourself is. And oftentimes, it’s related to self-confidence. So today I’m sharing with you a 4-step formula to help you build self-confidence while starting your personal brand. STEP 1: Identify your main challenge  Determine what’s holding…
by Darine BenAmara I think this is one of the most recurring questions I get asked: “How to build your personal brand at work?” Whether you are an employee or job seekers, cultivating a personal brand has become more important than ever. One reason is that it is more popular for recruiters to use social…
by Darine BenAmara Your personal brand can land you the job of your dreams – or get in your way. Establishing a personal brand is something many professionals do to get noticed by the right people and make themselves available to the right opportunities. Unfortunately, it’s not uncommon to see people drawing conclusions about personal…
by Darine BenAmara Being a brand isn’t just about being followed by so many people, it’s about standing out from the crowd. In others words, it is about positioning yourself as the go-to person in your industry or for any specific skills that you may have. The best way to do that is to have…
