By Darine BenAmara STANDOUT: 7 Benefits Of Building A Personal Brand What is personal branding and why it’s important? Your personal brand is: Your professional reputation Your first impression Your next opportunity It’s about creating an experience for your audience and positioning yourself as an authority in your industry. It means…
By Darine BenAmara The ONE Thing You’re Not Doing To Improve Your Personal Brand. When it comes to personal branding, what is actually more important: showcasing your expertise or sharing your story? Here’s what you are likely not doing?  If you’re like most of my clients, you’re likely not sharing your…
By Darine BenAmara You are not the problem but the way you talk about yourself is. And oftentimes, it’s related to self-confidence. So today I’m sharing with you a 4-step formula to help you build self-confidence while starting your personal brand. STEP 1: Identify your main challenge  Determine what’s holding…
by Darine BenAmara I think this is one of the most recurring questions I get asked: “How to build your personal brand at work?” Whether you are an employee or job seekers, cultivating a personal brand has become more important than ever. One reason is that it is more popular for recruiters to use social…
by Darine BenAmara A great story… is memorable, connects people, builds trust and loyalty, and allows us to stand out from the crowd. So how can you use storytelling to level up your personal brand? First of all, you don’t need to overthink about it. Storytelling is something we do everyday, in almost every…
by Darine BenAmara If you think working hard is enough to advance your career, then I would encourage you to give it a second thought. If you keep a low profile and let your work speak for itself, you may indeed develop a good reputation among the people you work closely with. But that’s…
