By Darine BenAmara STANDOUT: 7 Benefits Of Building A Personal Brand What is personal branding and why it’s important? Your personal brand is: Your professional reputation Your first impression Your next opportunity It’s about creating an experience for your audience and positioning yourself as an authority in your industry. It means…
By Darine BenAmara The ONE Thing You’re Not Doing To Improve Your Personal Brand. When it comes to personal branding, what is actually more important: showcasing your expertise or sharing your story? Here’s what you are likely not doing?  If you’re like most of my clients, you’re likely not sharing your…
By Darine BenAmara You are not the problem but the way you talk about yourself is. And oftentimes, it’s related to self-confidence. So today I’m sharing with you a 4-step formula to help you build self-confidence while starting your personal brand. STEP 1: Identify your main challenge  Determine what’s holding…
by Darine BenAmara I think this is one of the most recurring questions I get asked: “How to build your personal brand at work?” Whether you are an employee or job seekers, cultivating a personal brand has become more important than ever. One reason is that it is more popular for recruiters to use social…
by Darine BenAmara Your personal brand can land you the job of your dreams – or get in your way. Establishing a personal brand is something many professionals do to get noticed by the right people and make themselves available to the right opportunities. Unfortunately, it’s not uncommon to see people drawing conclusions about personal…
by Darine BenAmara Being a brand isn’t just about being followed by so many people, it’s about standing out from the crowd. In others words, it is about positioning yourself as the go-to person in your industry or for any specific skills that you may have. The best way to do that is to have…
